At the very beginning of 2016, one of my (somewhat) regular phone conversations with Unibroue’s Master Brewer, Jerry Vietz, turned out to be an interesting one. “Do you have any new projects in the pipeline?” I asked. Jerry replied, “It’s funny that you should ask that. I met Dave Mustaine of Megadeth not too long ago, and we may be doing a project with him. We’re still trying to shore up the details.”
Well as time went on, details did get worked out. Dave, his wife Pam, and a few other guests visited the brewery in March 2016 to discuss the ideas they had for creating a special beer for Dave, that would also bear the Megadeth name. (Click here to watch the video at Unibroue’s page on Facebook)
In my subsequent conversations with Jerry throughout 2016, I had asked him things were going with the project. He advised me that all was well, and he would divulge more details about it (the beer style, release date) when the time was right. Just before the news was released to the public, Jerry advised me that the beer would be brewed in the Belgian Saison style, and was made according to Dave Mustaine’s personal tastes…
From the very beginning, Unibroue has carved out a special niche in the beer world with top quality products and a brand rooted deep in Quebec culture. It made history by becoming the first North American beer maker to use a brewing method inspired by the two-centuries-old tradition developed by Trappist monks in Europe—particularly in Belgium. Over the years, Unibroue has remained faithful to its origins even as it has grown to become an icon of the brewing world. Unibroue products take you on a journey filled with legends and fabulous tales. (Source: Unibroue)
Unibroue was founded by business partners André Dion and Serge Racine who had acquired 75% of La Brasserie Massawippi Inc. of Lennoxville in 1990. The two purchased the remainder of the shares at the end of 1991 when they transferred their interest in La Brasserie Massawippi Inc. to Unibroue.
By 1992, La Brasserie Massawippi Inc. became a wholly owned subsidiary of Unibroue. Afterward, it changed its corporate name to Brasserie Broubec Inc. and in July 1993 merged with Unibroue. It was bought by Canadian brewer, Sleeman Breweries Ltd., in 2004. Sleeman, in turn, was purchased in 2006 by Sapporo. Unibroue’s beers are distributed globally. (Source: Wikipedia)
In 2007, Unibroue promoted Jerry Vietz as its brewmaster. Jerry brings a wealth of technical and practical knowledge to the company. He joined the brewery in 2003, and began to work on such projects as R&D and automation. He also holds a certificate in Brewing and Malting from the University of Wisconsin–Madison, and a Diploma in Brewing (Institute of Brewing & Distilling U.K.).
As Director of the Brewing Department and Brew Master, he has been responsible for all aspects of Unibroue’s brewing department, including among others, process optimization, staff management, planning, maintenance, maintaining and improving quality standards, and ensuring the consistency of the liquid. He has also been in charge of new liquid development since 2007.
Jerry states, “I’m very passionate about fermentation in general. I’m not afraid to mix all kinds of stuff, to try new things. I’ve had the chance to experiment with a wide range of raw materials. I really believe that anything that contains carbohydrates can turn into something very interesting when it goes through the fermentation process, depending on the way you manage it. Each cereal, fruit, or sugar has a different profile and they need to be processed and managed differently in order to get a liquid with the desired characteristics.
I tell people I make “flavorful beers”—that’s the category I brew. For me, the important thing is to express myself through the beer. I brew with passion and I hope that people take as much pleasure to taste my beer as I have to create them!” (Source: Unibroue)
MEGADETH burst onto the scene thirty years ago, virtually inventing a genre with their debut album, Killing Is My Business… And Business Is Good! (recently recognized by VH1 as the Greatest Thrash Metal Debut Album of All Time), selling more than 38 million albums worldwide, earning numerous accolades, including 11 Grammy® nominations, and scoring five consecutive platinum albums—including 1992’s two-million-selling Countdown to Extinction.
Their newest release, Dystopia, the band’s 24th album (and 15th studio album) has already received much praise by industry magazines and newspapers as a “return to the Megadeth roots” with blistering guitar riffs, pounding bass drums, and speed. Each of the tracks on Dystopia are heavy and loud!
BEER STYLE AND COMMERCIAL DESCRIPTION
Style category: Dry Hopped Belgian-style Saison
Chambly, (Québec) Canada, October 21, 2016
À TOUT LE MONDE, a new beer from Unibroue born of the friendship between its Brewmaster Jerry Vietz and Dave Mustaine, legendary lead vocalist and founder of heavy metal group Megadeth, is officially launching today in the U.S. and Quebec.
Named À TOUT LE MONDE as a nod to one of the band’s songs and one of their biggest hits in Quebec, this beer recalls the consonance of Unibroue’s flagship beer, La Fin du Monde.
Dave Mustaine became friends with Jerry Vietz during Megadeth tours in Quebec. During their time together, Dave and Jerry created À TOUT LE MONDE as a symbol of their friendship.
“At Unibroue, we appreciate flavour – and we know Megadeth is anything but boring,” explains Jerry Vietz, Brewmaster at Unibroue. “To Megadeth’s delight and that of their fans and connoisseurs, we’re offering an uncompromising beer with rich hoppy aromas, created according to Dave’s personal tastes.”
“Our shared passion for excellence produced a one-of-a-kind saison beer,” added Dave Mustaine, Megadeth’s lead vocalist and founder. “I’m thrilled to present this new beer to my fans, and everyone who loves good beers with character.”
À TOUT LE MONDE ale is a flavorful Belgian style dry hopped golden saison with hoppy and spicy notes. Topped by an unctuous head, this beer will give fans a clean, fresh taste and a crisp dry finish inviting to take another sip. À TOUT LE MONDE is now available in 12 oz. bottles (4 pack) at all Unibroue retailers in the United States, as well as on tap in several bars and restaurants.
OUR BREWVIEW ON UNIBROUE’S À TOUT LE MONDE (MEGADETH BEER)
APPEARANCE / THE POUR:
4.5% ABV, we served it at 40° F in the signature Unibroue tulip shaped tasting glass. Unfortunately, we could not obtain the signature À Tout le Monde glass in time for this BrewView…
With all of Jerry Vietz’s beers, they produce voluminous heads, and this was no exception. It poured an easy 4 finger head that took some time to collapse down to the 2.5-finger height that you see in the picture to the left. The white-colored head is rocky, super dense, with an whipped egg-white consistency.
The beer color is Gold (SRM 5.5). The meniscus is fast to medium rising, rim variation color is slightly lighter.
The Brussels lacework the head left behind once it finally collapsed (it took around 8-9 minutes) was dense and even sheeted. During consumption, it held a 1/4″ height until the bottom of the glass.
NOTE: Unibroue has a very specific way they want you to pour their beers. They fully advocate incorporating the yeast at the bottom of the bottle into your drinking glass. For more info (with a link to a video) of the Unibroue pouring ritual, click here.
AROMA / BOUQUET:
When you open up a bottle of À Tout le Monde for the first time, you can smell the elegant Citra dry hop aromas along with the signature Unibroue spice mix, and yeast bouquet. It has a wonderful grassy / grapefruit aroma that is quite unique from many of the Saisons we’ve enjoyed over the years. There are some tropical fruit notes in the mix as well.
À Tout le Monde (in our opinion) is for people that have experience drinking Saisons. The hop bitterness, Unibroue spice and yeast flavors are one-of-a-kind. That being said, it’s a fantastic gateway beer for those who like hoppy beers, that want to have a one with a refreshing edge.
MOUTHFEEL / PALATE:
Light bodied, the effervescence level is medium, bordering on high. The first sips will tickle the entire mouth with the trademark Unibroue effervescence, resulting from the méthode champenoise bottle conditioning. The hop bitterness is very well balanced. The flavors and finish are unlike any traditional Belgian-style Saison.
OFFICIAL À TOUT LE MONDE BEER LAUNCH PARTY – WORLD OF BEER, ORLANDO, flORIDA – OCTOBER 21, 2016
Here are just some of many behind-the-scenes and event photos of Unibroue’s official beer launch party for the Megadeth beer – À TOUT LE MONDE. Needless to say, there was a HUGE turnout, and it was a massive success! (Photos courtesy of DDMG Communications – Montréal, (Québec) Canada)
FOOD PAIRING SUGGESTIONS
As you have most likely discovered from our previous BrewViews on Unibroue beers, the brewery is very culinary oriented. They even have their own cookbook with recipes featuring their beers.
On the 4-pack, the dishes that the brewery suggests to pair with À Tout le Monde are: Pad Thai, Fried Calamari, Chicken Shawarma or Souvlaki, and Mesclun Salad and Lemon Vinaigrette.
We did a side-by-side tasting with À Tout le Monde and another very well known Saison that will remain known to us and Jerry only. The appearance (color wise) were about the same with the two Saisons, but that’s where the similarities ended. The head retention, aromas, flavors, mouthfeel, and finish were superior with the Megadeth beer.
At 4.5% ABV, it is a fully sessionable beer. Dave and Jerry wanted to create a beer that would be enjoyed by a wide audience of craft beer enthusiasts, pleasing a wide range of palates. It is “À TOUT LE MONDE” (to all the world) to enjoy this unique, one-of-a-kind Saison. It can be aged up to 18 months, but is best enjoyed fresh as possible. (Note: The 750ML corked version is available in Canada only, but we hope to see it in the states soon.)
Enthusiasts of Saison beers will fully appreciate this one! Being fans of the Belgian saison beer style, À Tout le Monde will become another one of our regular go-to beers from Unibroue, along with their La Fin du Monde, Trois Pistoles, Terrible, Don de Dieu, and Blanche de Chambly.
OUR THANKS GO OUT TO:
Huge thanks go out to the following individuals for making this BrewView possible: Faiza Tremblay, Caroline Frappier, and Sébastien Voyer of DDMG Communications (for connecting with us and coordinating of the samples being shipped to us), Andrew Murphy of Unibroue in Portland, Oregon, and James Perine- Southern California District Manager for Unibroue (for sending us the beer samples within 24 hours of receiving your first shipment of the beer), and of course, Unibroue’s Master Brewer Jerry Vietz having the vision to partner with Dave Mustaine of Megadeth, and creating a world-class Saison.
LA BRASSERIE UNIBROUE
80 Des Carrières Street
Chambly (Québec) J3L 2H6
BrewView author GORDON A. PONCE is the main driving force behind Belgian Beer Journal.com. Since 1983, Gordon recognized that beers from Belgium were special, set apart from the typical craft beer.
He views beers from Belgium (plus Belgian-style and Belgian Inspired beers from other countries) great examples of the brewer’s art. Gordon and his wife live in beautiful Northern California- a great place to enjoy Belgian beer! Ecclesiastes 8:15